1 Simple Thing Every Small Business Website Can Use to Instantly Attract More Visitors
November 29th, 2009There are two things a local website needs to be effective… traffic and “consumer friendly content”. The idea is to put yourself in front of a targeted audience who is most likely to need what you offer, and then provide them with the right kind of content so they choose you over the competition.
Before you can win customers and influence you bottom line, you first need to get eyeballs on your website. In other words, you need to know how to generate traffic.
In this post, I’ll discuss a simple way even the most technologically challenged person can use to instantly attract more visitors to their small business website.
I’m talking about writing articles. Not only are they are great way to demonstrate your expertise and build trust, but they will also improve your search engine rankings for your website and most importantly, bring traffic to it.
How does it work? Well, you write an article and submit it to an article directory that is already in Google’s good graces. Ezinearticles.com is the best place to do this.
Let me give you an example. If I were a dentist from Des Moines, IA, I’d write articles with titles as “How to Find the Best Dentist in Des Moines for the Most Reasonable Fee” and “How to Choose the Right Des Moines Dentist to Work on Your Teeth.”
The first thing these articles do is attract the right audience… people looking for dentists in Des Moines. Secondly, they are “keyword optimized”. The first title is targeted for the phrase “Dentist in Des Moines” and the second one for “Des Moines Dentist”.
What do you think people who are looking for a dentist from Des Moines search for when they go to their favorite search engine? Bingo! In addition to putting it in the title, I’d also put the keyword once in the first paragraph, once in the middle of the article, and once at the end of the article.
Okay, so now you have your article written. So the question now is – how exactly will this get traffic to your website? Well, you have to know how article directories work. They want as much content as possible. So to entice you to give them your content, they allow you to place a link back to your website at the end of your article, and also give you 2-5 sentences to write up a pitch.
Using the Des Moines Dentist example, I might write in the resource box at the end of the article, “John Doe is a prominent Dentist in the Des Moines Area. Last year he successfully served over 1,032 local patients. Currently he is running a special promotion for first time visitors. To find more about it, go to http://www.johndoedentistry.com”
That’s all there is to it. So get out there and start writing some articles today!
