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March 27th, 2009I have an undeniable passion for the interactive space. I have well over 10 years of experience in the area of digital marketing. I began my career the Digital Entertainment Network by creating new online entertainment and promotions for companies like Blockbuster, Pepsi, and Ford.
I developed many things during my time working with EZFlix, an interactive division of Landscape Entertainment. Some of the projects that I worked on included internet shows and programs starring the likes of Tracey Ullman, John Lithgow and Hank Azaria.
I moved from Director of Marking to Co-Owner and Managing Partner when I joined the digital agency Spacedog in 2001. When I made the move I took on leading Spacedog into a full service digital agency and I helped expand the business upwards of 20 employees, $8 million in billings and added offices in Los Angeles and NYC.
While there were many parties involved in completing the acquisition of Storytelling by Mendelsohn Zien and Hakuhodo, I am proud to say that I was one of the key parties involved and my efforts played an important part in its successful completion. There is only one other advertising company larger than Mendelsohn Zien and Hakuhodo in all of Asia. I then became their chief digital officer and I led all the digital marketing strategy for all clients and new business prospects.
It opened up opportunities for me to work with many exciting clients such as Qantas Airways, Tourism Australia, and Carl’s Jr.Among the over one hundred digital media projects I have supervised some include Hardee’s, NBC/Universal, Hitachi, Citibank and Sun-Maid Raisins. I have also been recognized by Yahoo, Creative Summit, OMMA, and the Davey Awards for excellence in digital space.
Serving as a judge for the Webby’s and Davey awards, speaking at interactive conferences, and holding membership in the International Academy of Arts & Sciences, shows I like to maintain an active presence in the interactive advertising and Digital World industry.
In January 2009, I joined Tool of North America. I am now responsible for leading the growth of Tool’s digital business, by working with the creative roster and agency partners to develop interactive live-action content that merges the worlds of technology, art and advertising, as the Head of Digital Content.